Detailed Syllabus
Every module strictly restored for full technical accuracy.
- Fundamentals: Importance & Benefits
- How Search Engines Work: Crawling, Indexing, Ranking
- Terminology: Keywords, SERPs, Crawl Budget
- Toolkit Setup (GSC, SEMrush basics)
- Target Keywords: Tools & Advanced Techniques
- Competitor Gap Analysis
- Search Intent (Informational, Transactional)
- Data-Driven Keyword Mapping
- Title Tags, Meta Descriptions, and Headers
- Content Optimization: Density vs. Authority
- Internal Linking & Anchor Text Strategy
- URL Structure & Image SEO
- Site Speed & Core Web Vitals
- Mobile-First Indexing
- XML Sitemaps, Robots.txt, and Canonicals
- Schema Markup & Structured Data
- Backlink Analysis: Quality vs. Quantity
- Link Building: Guest Posting & Outreach
- Social Signals & Brand Mentions
- White-Hat vs. Black-Hat techniques
- Optimizing Google Business Profile (GMB)
- Local Citations & NAP Consistency
- Local Pack Rankings & Reviews
- Hyper-local Content Strategies
- GA4 & GSC Performance Tracking
- Measuring Conversions
- Interpreting Data for Strategy
- Client SEO Reporting
- Algorithm Updates (Helpful Content, Spam)
- AI in Search: SGE and ChatGPT
- Legal & Ethical Considerations
- Capstone Project: Full Site Audit
Who is this course for?
- Freelancers: Start offering recurring SEO monthly services.
- Bloggers: Learn how to rank your content #1 on Google.