Course Modules

Every module strictly restored for full curriculum accuracy.

  • Understanding SEM vs SEO
  • Evolution of Paid Search
  • Google Ads Ecosystem
  • Toolkit Setup
  • High-Intent Transactional Keywords
  • Broad, Phrase, and Exact Match
  • Competitor Bidding Analysis
  • Keyword Planner Estimates
  • Search, Display, Video, & Shopping Campaigns
  • Account Structure (Campaigns/Ad Groups)
  • Budget & Bidding Strategies
  • Ad Copy & Headlines
  • Geographic & Behavioral Targeting
  • Remarketing Strategies
  • A/B Testing Landing Pages
  • Quality Score & CTR Analysis
  • GA4 Integration
  • Conversion Tracking setup
  • Search Term Report interpretation
  • Attribution Modeling
  • Ad Extensions (Site Links, Call)
  • Merchant Center & Shopping Feeds
  • Mobile App Promotion
  • Performance Max (PMax)
  • Real-world Campaign Review
  • Monthly Account Management
  • Certification Exam Prep
  • Agency vs In-house Roles

Course Outcomes

  • ROI Focused: Minimize cost-per-click and maximize conversions.
  • Certified Pro: Ready to clear official Google Ads certifications.