Detailed Course Modules

Every module strictly restored for full technical accuracy.

  • Importance of Mobile in Digital Marketing
  • Understanding Mobile Consumer Behavior
  • Setting up the Mobile Marketing Toolkit
  • Mobile App vs Mobile Web Ecosystems
  • Keyword Research for iOS & Android
  • Optimizing Titles, Descriptions & Visuals
  • Improving App Ratings and Reviews
  • Conversion Rate Optimization (CRO) for App Stores
  • Google Universal App Campaigns (UAC)
  • Facebook and Instagram App Install Ads
  • In-App Mobile Ad Networks
  • Retargeting & Remarketing for App Users
  • Mobile Responsive Design & Speed Optimization
  • SMS and WhatsApp Marketing Strategies
  • Utilizing Push Notifications for Retention
  • Location-Based Marketing (Geo-fencing)
  • Key Mobile KPIs: LTV, CAC, Retention Rate
  • Tracking Installs & User Events (Firebase)
  • Data-driven Optimization Strategies
  • Professional Mobile Marketing Reports

Is This For You?

  • Marketing Pros: Upgrade skills for the mobile-first era.
  • App Owners: Learn to scale from 0 to 1 million downloads.