Course Syllabus

Every module strictly restored for full curriculum accuracy.

  • Digital vs Traditional Marketing evolution
  • Search, Social, Email, and Mobile channels
  • Customer Journey Mapping
  • Digital Marketing Funnel architecture
  • Domain, Hosting, and SSL fundamentals
  • WordPress Dashboard, Themes, and Plugins
  • SEO-friendly Landing Pages
  • Mobile Responsiveness and Speed
  • On-Page: Meta Tags, Headers, and URL structure
  • Keyword Research and Competitor Analysis
  • Technical SEO: Sitemaps and Schema
  • Off-Page: Link Building
  • Search, Display, Video, and Shopping Campaigns
  • Bidding Strategies and Quality Score
  • Creating High-Converting Ad Copy
  • ROI analysis
  • Facebook & Instagram Business Manager
  • LinkedIn Marketing for Lead Gen
  • YouTube SEO and Channel Growth
  • Remarketing and Custom Audience
  • AI Content Creation (ChatGPT)
  • Email List Building and Segmentation
  • Automation Workflows (HubSpot)
  • Copywriting
  • Google Analytics 4 (GA4) setup
  • User Behavior Analysis
  • Setting up Conversions and Goals
  • Monthly Performance Dashboards

Specialization & Projects

Affiliate Marketing E-Commerce Strategy Online Reputation Management

Includes a Live Capstone Project: Full Digital Strategy Presentation for a real business.